The Spectrum of Emotion

Colors are wavelengths of light, but our brains translate them into feelings. Marketing uses this extensively (Red buttons, Trusted Blue logos).

Personality Associations

• Red: Energetic, passionate, aggressive, action-oriented.
• Blue: Calm, reliable, analytical, sensitive.
• Yellow: Happy, creative, optimistic, anxious.
• Green: Harmonious, balance, growth, nature-loving.

While not a hard science like Physics, color choices often reflect our current emotional state and aspirations.