Seeing Red

Color psychology is often treated like horoscopes—vague and unproven. But there is hard science behind how light wavelengths affect our biology.

The Myths

• Myth: "Green rooms make people heal faster."
• Reality: It's not the paint color; it's the association with nature. Biophilia (love of nature) reduces stress.
• Myth: "Pink makes you weak."
• Reality: In the "Baker-Miller Pink" experiment, inmates exposed to bubblegum pink became physically weaker for ~15 minutes, but the effect wore off.

The Science (Circadian Rhythms)

The true power of color comes from Blue Light.

• Daytime: Blue wavelengths (460-480nm) suppress melatonin and boost cortisol. They tell your brain "It is noon, be alert."
• Night: The absence of blue light (and presence of warm, red/orange light) allows melatonin to flow.

Personal Color

Beyond biology, there is the Social Psychology of color. Wearing colors that harmonize with your skin undertone (Personal Color) increases perceived attractiveness and competence. It's not magic; it's contrast theory.

Check out our Personal Color Test/ Color Personality Test to see which wavelengths suit you best.