Personal Color Guide

Personal color is a beauty theory that finds the best colors for an individual based on their skin tone, hair color, and eye color. This concept focuses on maximizing personal attractiveness by using colors that harmonize with one's natural undertones. Personal color is mainly divided into warm and cool tones, and further subdivided into 12 types based on the four seasons: spring, summer, autumn, and winter.

Basic Principles of Personal Color

Personal color is based on the principle that natural seasonal colors are connected to a person's skin undertones. Each season has characteristic color tones:

1. Spring: Bright and vibrant colors with high saturation and brightness. Includes yellow, giving a lively and energetic feel.
2. Summer: Soft and natural colors with low saturation and high brightness. Classified as cool tones, emphasizing a feminine image.
3. Autumn: Warm colors with low saturation and brightness. Deep colors provide a mature and stable image.
4. Winter: Cool colors with high saturation and low brightness. Creates a strong and contrasting image.

How to Diagnose Personal Color

There are several ways to diagnose personal color:

• Brightness: Evaluates the lightness of the skin.
• Saturation: Determines the clarity or dullness of the skin tone.
• Temperature: Checks whether the skin tone is warm (warm tone) or cool (cool tone).
• For self-diagnosis, try holding up white, gray, and black t-shirts to see which color harmonizes best with your skin tone.

Importance of Personal Color

Understanding your personal color helps you find styles that suit you better in fashion and makeup. This greatly helps improve your personal image and boost confidence. Recently, interest in personal color is increasing among MZ generation, and it is becoming established as part of self-understanding and expression.

1. Warm Tone

Spring Warm Tone

Recommended colors: Bright and vibrant colors, vivid tones including yellow (e.g., orange, yellow).

Clothing Examples:

• Ivory, light apricot
• Light brown or orange hair color
• Coral pink or orange-toned lipstick looks good.

Autumn Warm Tone

Recommended colors: Calm and warm colors (e.g., camel, olive green, beige).

Clothing Examples:

• Gold or copper-colored accessories
• Clothing in natural tones (e.g., brown tones)
• Brown or red lipstick looks good.

2. Cool Tone

Summer Cool Tone

Recommended colors: Soft and cool colors (e.g., pastel pink, light blue).

Clothing Examples:

• White linen shirts or skirts
• Dark grayish brown or blue-black hair color
• Rose beige or pink lipstick looks good.

Winter Cool Tone

Recommended colors: Strong and clear colors (e.g., navy blue, red).

Clothing Examples:

• Black or white clothing (especially styles with clear contrast)
• Wine red or purple lipstick looks good.
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Lip Products

1. Spring Warm Tone: Bright and vibrant colors in light peach tones
2. Summer Cool Tone: Soft pink tones like light peony
3. Autumn Warm Tone: Warm tones like muted rosy or deep almond
4. Winter Cool Tone: Cool tones like muted lilac

Foundation

It is recommended to choose products offered in various shades such as yellow, pink, and neutral to match different skin tones. For example, Sephora Collection's Best Skin Ever Foundation is available in 48 shades, allowing you to choose the right one for your skin tone.

Sephora Collection's Best Skin Ever Foundation (48 shades)

Eye Makeup

You can utilize products that allow color selection optimized for personal color tones, such as Espoir's Real Eye Handy Palette. This product applies a color system based on brightness and saturation, allowing you to choose eyeshadow that matches your tone.

Customized Cosmetics Services

Some brands offer customized cosmetics services tailored to individual personal colors:

• Base Makeup: Amore Seongsu's Base Picker service finds the most suitable base makeup color among 100 shades through a skin tone measurement program and expert consultation.
• Lip Makeup: Lip Picker service uses a deep learning algorithm to recommend lip colors that match individual skin tones and manufactures them in real-time.